Harper W. Boyd
Identifiers
- Open LibraryOL391612A
Top Subjects
- Sales & marketing (4)
- Communication (2)
- Advertising (2)
- Marketing research. (1)
- Marketing (1)
- Consumer panels (1)
- Advertising. (1)
Books by Harper W. Boyd
Total count: 29
Marketing research; text and casesR.D. Irwin1956-01-01-
Contemporary American marketingreadings on the changing market structureR. D. Irwin1957-01-01
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Casos en"marketing"seleccionadesAddison-Wesley1957-01-01
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Contemporary American marketingreadings on the changing market structureR. D. Irwin1957-01-01
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Cases in marketing strategyR.D. Irwin1958-01-01
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Instructor's guide for cases in marketing strategyR.D. Irwin1958-01-01
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An evaluation of continuous consumer panels as a source of marketing informationAmerican Marketing Association1960-01-01
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The need for marketing management in U.A.R.1962-01-01
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Channels of distribution for consumer goods in U.A.R.1962-01-01
Cases in Advertising ManagementMcGraw-Hill Inc.,US1964-01-01-
Marketing researchtext and casesRev. ed.Richard D. Irwin1964-01-01
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Advertising managementselected readingsIrwin1965-01-01
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Marketing managementcases from the emerging countriesAddison-Wesley1966-01-01
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Marketing management; cases from the emerging countriesAddison-Wesley Pub. Co.1966-01-01
Promotion: A behavioral viewPrentice-Hall1967-01-01-
Promotiona behavioral viewPrentice-Hall1967-01-01
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Promotiona behavior viewPrentice-Hall1967-01-01
Promotion (Foundations of Marketing)Prentice Hall1967-09-01-
Channels of distribution[Ed. 1]International Correspondence Schools1968-01-01
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Readings in sales managementR. D. Irwin1970-01-01
Marketing management casebook.Richard D. Irwin, Inc.1971-01-01-
Marketing management casebookR. D. Irwin1971-01-01
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An attitudinal framework for advertising strategy.1972-01-01
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Marketing researchtext and cases4th ed.R. D. Irwin1972-01-01
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Mktg Mgmt ImMcGraw-Hill Education1989-12-01
Marketing StrategyPlanning and Implementation (The Irein Series in Marketing)Richard D Irwin1991-11-01-
Mktg Mgmt MotMcGraw-Hill Education1995-01-01
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Mktg Mgmt Cmptst 4 3.50 MACMcGraw-Hill Education1995-01-01
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Mktg Mgmt Cmptst 4 3.50 WindowsMcGraw-Hill Education1995-02-01