John Philip Jones, Jan S. Slater, Jan Slater, Jones, David M.

What's in a Name?

Advertising and the Concept of Brands

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Author

Publication

2014 - Taylor & Francis Group

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Identifiers

ISBN-139781317452133
ISBN-101317452135
Better World Books9781317452133
Open LibraryOL38774289M

Subjects

Topics

Advertising Brand name products Advertising, clothing and dress

Other Editions

What's in a Name?: Advertising and the Concept of BrandsTaylor & Francis Group2014-01-01

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