Consumer response to a legitimated brand appeal
a preliminary report
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Author
Contributions
- Armstrong, Jon Scott, 1937- - Contributor
Publication
1967 - M.I.T.], [Cambridge, Mass, Massachusetts
Language
English
Word Count
7,250 words, Guess
Page Count
29 pages
Identifiers
- Internet Archiveconsumerresponse00mont
- OCLC Control Number14354295
- Open LibraryOL18079242M
Subjects
Topics
Series Statement
- M.I.T. Alfred P. Sloan School of Management. Working papers -- 276-67
- Working paper (Sloan School of Management) -- 276-67.
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