David Bruce Montgomery

Books by David Bruce Montgomery

Total count: 35

• 
  A probability diffusion model of dynamic market behavior.

  M.I.T.]1966-01-01
• 
  Computer applications in marketing researcha proposal.

  M.I.T.1966-01-01
• 
  Introduction to management science and marketing

  M.I.T.]1967-01-01
• 
  Advertising decisions

  M.I.T.]1967-01-01
• 
  Pricing decisions

  M.I.T.]1967-01-01
• 
  Implementation of management science in marketing

  M.I.T.]1967-01-01
• 
  Stochastic models of consumer response.

  M.I.T.]1967-01-01
• 
  Consumer response to a legitimated brand appeala preliminary report

  M.I.T.]1967-01-01
• 
  A stochastic response model with application to brand choice.

  M.I.T.]1967-01-01
• 
  Personal selling decisions

  M.I.T.]1967-01-01
• 
  A continuous limit for the "contagious" binomial distribution

  M.I.T.]1968-01-01
• 
  Marketing information systemsan emerging view

  M.I.T.1969-01-01
• 
  Management science in marketing

  Prentice-Hall1969-01-01
• 
  Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity

  M.I.T.1969-01-01
• 
  Market response to the legitimation of a brand appeal

  M.I.T.1969-01-01
• Brand trial after a change in promotion credibility

  Marketing Science Institute1970-01-01
• Consumer characteristics and "deal" purchasingan example from the dentifrice market

  Marketing Science Institute1970-01-01
• 
  Distributed lag models of response to a communications mix

  M.I.T.1970-01-01
• 
  Clusters of consumer interests and spheres of influence of opinion leaders

  M.I.T.1970-01-01
• Applications of management science in marketing.

  Prentice-Hall1970-01-01
and 15 more