Marketing research
text and cases
4th ed.
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Author
Contributions
- Westfall, Ralph L., joint author. - Contributor
- Stasch, Stanley F., joint author. - Contributor
Publication
1977 - R. D. Irwin, Homewood, Ill, Illinois
Language
English
Word Count
173,000 words, Guess
Page Count
692 pages
Identifiers
- Internet Archivemarketingresearc00boyd_0
- ISBN-100256018383
- ISBN-139780256018387
- LibraryThing2680064
- Goodreads3725213
and 3 more
- Library of Congress Control Number76028885
- OCLC Control Number3169755
- Open LibraryOL4895384M
Classifications
- DDC658.8/3
- LCCHF5415.2 .B65 1977
Subjects
Topics
Other Editions
- Marketing research: text and cases
Show 3 more editions
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