Fashion brands
branding style from Armani to Zara
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Word Count
66,000 words, Guess
Page Count
264 pages
Identifiers
- ISBN-139780749453053
- ISBN-100749453052
- Goodreads5074463
- LibraryThing4204816
- Library of Congress Control Number2008011174
and 3 more
- OCLC Control Number213358274
- Better World Books9780749453053
- Open LibraryOL16659559M
Classifications
- DDC746.9/20688
- LCCHD9940.A2 T86 2008
- LCCHD9940.A2T86 2008
Description
This new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion ‘sense’ - and reveals how a mere piece of clothing can be transfomed into something with mystical allure.
Description
Funded by DSU Title III 2007-2012.
Subjects
Other Editions
- Fashion brands
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