Adland
A Global History of Advertising
1 edition
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Word Count
69,500 words, Guess
Page Count
278 pages
Physical Format
Hardcover
Identifiers
- Internet Archiveadlandglobalhist00tung_067
- Internet Archiveadlandglobalhist00tung
- ISBN-100749448377
- ISBN-139780749448370
- LibraryThing3541455
and 5 more
- Goodreads1694829
- Library of Congress Control Number2007016432
- OCLC Control Number124157736
- Better World Books9780749448370
- Open LibraryOL7967688M
Classifications
- LCCHF5811
- LCCHF5823 .T83 2007
Description
Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media – podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Subjects
Other Editions
- Adland
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