Cases in marketing management
5th ed.
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Author
Contributions
- Kinnear, Thomas C., 1943- - Contributor
Publication
1991 - Irwin, Homewood, IL, Illinois
Language
English
Word Count
203,750 words, Guess
Page Count
815 pages
Identifiers
- Open LibraryOL1868021M
- ISBN-100256088322
- OCLC Control Number22906425
- OCLC Control Number317512703
- OCLC Control Numbercasesinmarketing05bern
and 3 more
- Library of Congress Control Number90026291
- Goodreads2791953
- LibraryThing5615443
Classifications
- DDC658.8
- LCCHF5415.13 .B448 1991
Subjects
Genres
- Case studies.
Other Editions
- Cases in marketing management
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