Marketing strategy
a decision-focused approach
7th ed.
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Author
Contributions
- Mullins, John W. - Contributor
Publication
2010 - McGraw-Hill/Irwin, New York, New York (State)
Language
English
Word Count
92,000 words, Guess
Page Count
368 pages
Identifiers
- ISBN-139780073381152
- ISBN-100073381152
- Library of Congress Control Number2009043026
- OCLC Control Number436028032
- Better World BooksP8-CGM-595
and 1 more
- Open LibraryOL23910084M
Classifications
- DDC658.8/02
- LCCHF5415.13 .M3586 2010
- LCCHF5415.13 .W249 2011
Subjects
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