On the reliability and predictive validity of purchase intention measures
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Author
Contributions
- Silk, Alvin J. - Contributor
Publication
1981 - Alfred P. Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Mass, Massachusetts
Language
English
Word Count
16,250 words, Guess
Page Count
65 pages
Identifiers
- Internet Archiveonreliabilitypre00kalw
- OCLC Control Number9039586
- Open LibraryOL14052236M
Subjects
Other Editions
- On the reliability and predictive validity of purchase intention measures
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