Relationship Marketing
Strategy and Implementation (The Chartered Institute of Marketing series)
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Publication
1999-05-24 - Butterworth-Heinemann
Language
English
Word Count
127,250 words, Guess
Page Count
509 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL9475415M
- ISBN-139780750636261
- ISBN-100750636262
- OCLC Control Number44964427
- OCLC Control Number41440056
and 4 more
- OCLC Control Numberrelationshipmark00peck
- Library of Congress Control Number99231549
- LibraryThing6437261
- Goodreads1104095
Classifications
- LCCHF5415.55..R448 1999
First Sentence
'These are turbulent times in the world of organizations', observed Miles and Snow more than a decade ago, and there is every indication that the bumpy ride will continue beyond the turn of the century and into the new millennium.
Subjects
Topics
Other Editions
- Relationship Marketing: Strategy and Implementation (The Chartered Institute of Marketing series)
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