Advertising's affective qualities and consumer response
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Author
Contributions
- Vavra, Terry G., joint author. - Contributor
Publication
1974 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
14,500 words, Guess
Page Count
58 pages
Identifiers
- Library of Congress Control Number75321165
- OCLC Control Number1602800
- Open LibraryOL5248836M
Classifications
- DDC659.1
- LCCHF5827 .S54
Subjects
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