Health care marketing management
a case approach
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Contributions
- Robinson, Larry M. - Contributor
Publication
1982 - Aspen Systems Corp., Rockville, Md, Maryland
Language
English
Word Count
90,250 words, Guess
Page Count
361 pages
Identifiers
- Open LibraryOL3484423M
- ISBN-100894433946
- OCLC Control Number8282924
- OCLC Control Numberhealthcaremarket0000coop
- Library of Congress Control Number82003904
and 1 more
- Goodreads3543775
Classifications
- DDC362.1/068/8
- LCCRA410.5 .C65 1982
Subjects
Topics
MarketingManagementCase studiesMedical careBusiness LawHealth ResourcesMedical / NursingMedical EconomicsHospital EconomicsHealth Care DeliveryHospitals, administrationHealth systems & servicesMarketing of Health ServicesMarketing -- Management -- Case studies.Medical care -- Marketing -- Case studies.
Genres
- Case studies.
Other Editions
- Health care marketing management: a case approach
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