Market response models
econometric and time series analysis
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Contributions
- Parsons, Leonard J. - Contributor
- Schultz, Randall L. - Contributor
Publication
1990 - Kluwer Academic Publishers, Boston, Massachusetts
Language
English
Word Count
97,000 words, Guess
Page Count
388 pages
Identifiers
- Open LibraryOL2184783M
- ISBN-10079239013X
- OCLC Control Number19455885
- OCLC Control Numbermarketresponsemo0000hans
- Library of Congress Control Number89002670
and 2 more
- Goodreads5741574
- LibraryThing4070926
Classifications
- DDC658.8/3/028
- LCCHF5415.3 .H36 1990
Description
A guide to the use of market response models for planning and forecasting. The text can serve as a text for graduate students in marketing, as a guide for marketing scientists and as a handbook for marketing professionals.
Subjects
Topics
Series Statement
- International series in quantitative marketing
Other Editions
- Market response models: econometric and time series analysis
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