Concentration levels in the U.S. advertising and marketing services industry
myth vs. reality
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Author
Contributions
- King, Charles, 1952- - Contributor
- Harvard Business School - Contributor
Publication
2008 - Harvard Business School, Boston, Massachusetts
Language
English
Word Count
11,500 words, Guess
Page Count
46 pages
Identifiers
- OCLC Control Number271834078
- Open LibraryOL50100104M
Description
This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of the industrial organization of this industry, namely those available from the U.S. Census Bureau's quinquennial Economic Census and the Service Annual Survey. We define the A&MS industry in terms of nine sectors, each of which is represented by a separate 5 digit NAICS category. In so doing, we have sought to redress some of the measurement problems surrounding estimates found in the existing literature.
Subjects
Series Statement
- Working paper / Harvard Business School -- 09-044
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