Publication

2000 - Kogan Page

Language

English

Word Count

72,000 words, Guess

Page Count

288 pages

Physical Format

Hardcover

Identifiers

  • Internet Archiveupclosepersonalc0000gamb
  • ISBN-100749430877
  • ISBN-139780749430870
  • LibraryThing5546961
  • Better World Books9780749430870
and 1 more

Description

"Up Close and Personal? provides new insights into effective customer relationship marketing." "Based on world-wide research into CRM supported by IBM, Up Close and Personal? brings together the work of three leading experts in the field: Gamble, Stone and Woodcock provide a combination of marketing theory, practical guidance, case studies and implementation techniques, while emphasizing the need for constant re-evaluation."--Jacket.

Subjects

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