Up Close and Personal? Customer Relationship Marketing at Work
1st edition
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Publication
2000 - Kogan Page
Language
English
Word Count
72,000 words, Guess
Page Count
288 pages
Physical Format
Hardcover
Identifiers
- Internet Archiveupclosepersonalc0000gamb
- ISBN-100749430877
- ISBN-139780749430870
- LibraryThing5546961
- Better World Books9780749430870
and 1 more
- Open LibraryOL7967165M
Description
"Up Close and Personal? provides new insights into effective customer relationship marketing." "Based on world-wide research into CRM supported by IBM, Up Close and Personal? brings together the work of three leading experts in the field: Gamble, Stone and Woodcock provide a combination of marketing theory, practical guidance, case studies and implementation techniques, while emphasizing the need for constant re-evaluation."--Jacket.
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