Marketing management

a strategic approach with a global orientation

3rd ed.

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Author

Harper W. Boyd

Contributions

Walker, Orville C. - Contributor
Larréché, Jean-Claude. - Contributor

Publication

1998 - Irwin/McGraw-Hill, Boston, Mass, Massachusetts

Language

English

Word Count

136,750 words, Guess

Page Count

547 pages

Identifiers

Internet Archivemarketingmanagem00boyd_1
ISBN-100256226326
ISBN-100071154299
ISBN-139780256226324
ISBN-139780071154291

and 4 more

LibraryThing1095235
Goodreads3171010', '5655229
Library of Congress Control Number97022528
Open LibraryOL676292M

Classifications

DDC658.8
LCCHF5415.13 .B669 1998

Subjects

Topics

Kongress Marketing Management Marketing management Marketing -- Management

Series Statement

The Irwin/McGraw-Hill series in marketing

Other Editions

Marketing managementIrwin/McGraw-Hill1998

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