A dynamic model of customers' usage of services

usage as an antecedent and consequence of satisfaction

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Author

Ruth N. Bolton

Contributions

Lemon, Katherine N. (Katherine Newell) - Contributor

Publication

1998 - Marketing Science Institute, Cambridge, Mass, Massachusetts

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Identifiers

OCLC Control Number39559648
Open LibraryOL52393991M

Classifications

LCCHF5415.2 .R42 no. 98-106

Subjects

Topics

Marketing Consumer behavior Service industries Customer relations Consumer satisfaction

Series Statement

Report -- no. 98-106

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