An evaluation of continuous consumer panels as a source of marketing information
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Author
Contributions
- Westfall, Ralph L., joint author. - Contributor
Publication
1960 - American Marketing Association, Chicago, Illinois
Language
English
Word Count
5,000 words, Guess
Page Count
20 pages
Identifiers
- Library of Congress Control Number61001538
- OCLC Control Number542273
- Open LibraryOL5816966M
Classifications
- DDC658.83
- LCCHF5415 .B6224
Subjects
Topics
Series Statement
- Marketing research techniques,
- series A
Other Editions
- An evaluation of continuous consumer panels as a source of marketing information
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