Contributions

  • Tauber, Edward, 1943- joint author. - Contributor
  • American Marketing Association. - Contributor

Publication

1977 - American Marketing Association, Chicago, Illinois

Language

English

Word Count

39,750 words, Guess

Page Count

159 pages

Identifiers

and 2 more

Classifications

  • DDC658.8/001/82
  • LCCHF5415.125 .M93

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