Contributions

  • Iacobucci, Dawn - Contributor
  • J.L. Kellogg Graduate School of Management. Center for Marketing Sciences - Contributor

Publication

2001 - Wiley, New York, New York (State)

Language

English

Word Count

106,750 words, Guess

Page Count

427 pages

Identifiers

and 4 more

Classifications

  • LCCHF5415 .K437 2001

Subjects

Other Editions

  • Kellogg on marketingWiley2001-01-01

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