Services marketing
people, technology, strategy
7th ed.
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Author
Contributions
- Wirtz, Jochen - Contributor
Publication
2011 - Prentice Hall, Boston, Massachusetts
Language
English
Word Count
156,500 words, Guess
Page Count
626 pages
Identifiers
- Internet Archiveservicesmarketin0007love
- Internet Archiveservicesmarketin0000love_i9l6
- ISBN-100136107214
- ISBN-139780136107217
- Library of Congress Control Number2009039795
and 4 more
- OCLC Control Number441947355
- OCLC Control Number457156061
- Better World Books9780136107217
- Open LibraryOL24379299M
Classifications
- DDC658.8
- LCCHF5415.13 .L5883 2011
- LCCHF5415.13.L5883 2011
Subjects
Topics
TjänsterMarketingManagementProfessionsMarknadsföringCustomer servicesService industriesKonsumentforskning
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