Topic
Marktsegmentatie
14 books
Lifestyle market segmentation
Dennis J. Cahill.
Internal marketing: your company's next stage of growth
Dennis J. Cahill.
Market segmentation: how to do it, how to profit from it
Malcolm McDonald and Ian Dunbar.
Segmentation and positioning for strategic marketing decisions
James H. Myers.
The discipline of market leaders: choose your customers, narrow your focus, dominate your market
Michael Treacy and Fred Wiersema.
The market segmentation workbook: target marketing for marketing managers
Sally Dibb and Lyndon Simkin
Consumer profiles: an introduction to psychographics
Barrie Gunter and Adrian Furnham.
Customer.Community: unleashing the power of your customer base
Drew Banks, Kim Daus ; foreword by Scott Cook ; afterword by Michael Lowestein.
Gerontographics: life-stage segmentation for marketing strategy development
George P. Moschis.
The maturing marketplace: buying habits of baby boomers and their parents
George P. Moschis ... [et al.].
Showing 10 of 14 books