Segmentation and positioning for strategic marketing decisions
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Author
Publication
1996 - American Marketing Association, Chicago, Illinois
Language
English
Word Count
89,500 words, Guess
Page Count
358 pages
Identifiers
- Open LibraryOL979181M
- ISBN-100877572593
- OCLC Control Number34545538
- OCLC Control Numbersegmentationposi0000myer
- Library of Congress Control Number96016461
and 2 more
- Goodreads504916
- LibraryThing755149
Classifications
- DDC658.8/02
- LCCHF5415.125 .M493 1996
Subjects
Topics
StatistikMarketingPositionierungMarktsegmentatieÉtudes de marchéMarktsegmentierungMarketingstrategieStatistical methodsMarket segmentationMarket segmentation.Modèles mathématiquesMarketing -- Statistical methods.
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