Promotion: A behavioral view
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Author
Contributions
- Levy, Sidney J., 1921- joint author. - Contributor
Publication
1967 - Prentice-Hall, Englewood Cliffs, N.J, New Jersey
Language
English
Word Count
28,750 words, Guess
Page Count
115 pages
Identifiers
- Open LibraryOL5541132M
- OCLC Control Number2019668
- OCLC Control Numberisbn_0137308469
- Library of Congress Control Number67018911
Classifications
- DDC659.1
- LCCHF5821 .B634
Subjects
Series Statement
- Prentice-Hall foundations of marketing series
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