The Infinite Asset
Managing Brands to Build New Value
1st edition
Our rough guess is there are 59,500 words in this book.
At a pace averaging 250 words per minute, this book will take 3 hours and 58 minutes to read. With a half hour per day, this will take 8 days to read.
How long will it take you?
This book will take an estimated to read at a reading speed averaging words per minute. With 30 minutes per day, this will take to read.
Enter your reading speedYou can take one of our WPM reading speed tests to find your reading speed.
Create a free account to track your reading progress, build your reading list, and set reading goals.
Publication
2001-09-15 - Harvard Business School Press
Language
English
Word Count
59,500 words, Guess
Page Count
238 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL8754149M
- ISBN-139781578512492
- ISBN-101578512492
- OCLC Control Number46314572
- Library of Congress Control Number2001024054
and 2 more
- Goodreads832128
- LibraryThing586855
Classifications
- LCCHD69.B7 H55 2001
Description
A new set of tools for innovative brand management.
First Sentence
TIME WAS, brands succeeded or failed based on their own merits-the quality of the products or services they represented,their positioning in the marketplace, the appeal of their advertising campaigns.
Similar Books
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!