Lovemarks
The Future Beyond Brands
Our rough guess is there are 56,000 words in this book.
At a pace averaging 250 words per minute, this book will take 3 hours and 44 minutes to read. With a half hour per day, this will take 8 days to read.
How long will it take you?
This book will take an estimated to read at a reading speed averaging words per minute. With 30 minutes per day, this will take to read.
Enter your reading speedYou can take one of our WPM reading speed tests to find your reading speed.
Create a free account to track your reading progress, build your reading list, and set reading goals.
Word Count
56,000 words, Guess
Page Count
224 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL8749524M
- ISBN-139781576872048
- ISBN-101576872041
- OCLC Control Number53443083
- OCLC Control Numberlovemarks00kevi
and 4 more
- Library of Congress Control Number2003024927
- LibraryThing53149
- WikidataQ58849075
- Goodreads1655450
Classifications
- LCCHD69.B7R63 2004
Description
"Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--BOOK JACKET.
First Sentence
I always looked for opportunities where others faced up to threats or weaknesses.
Subjects
Other Editions
- Lovemarks: The Future Beyond Brands
Similar Books
Strategic brand management: building, measuring, and managing brand equity
Kevin Lane Keller.
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
Jesko Perrey, Dennis Spillecke
The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview
by Marty Neumeier.
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!