Contributions

  • McDonald, Malcolm. - Contributor

Publication

2003 - Elsevier/Butterworth-Heinemann, Oxford, England

Language

English

Word Count

116,750 words, Guess

Page Count

467 pages

Identifiers

and 3 more

Classifications

  • DDC658.8/27
  • LCCHD69.B7 D45 2003
  • LCCHD69.B7

Subjects

Other Editions

  • Creating powerful brands in consumer, service and industrial marketsElsevier/Butterworth-Heinemann2003

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