Contributions

  • Davis, Robert Tyrrell. - Contributor
  • Boyd, Harper W. - Contributor
  • Webster, Frederick E. - Contributor

Publication

1984 - R.D. Irwin, Homewood, Ill, Illinois

Language

English

Word Count

152,250 words, Guess

Page Count

609 pages

Identifiers

and 1 more

Classifications

  • DDC658.8
  • LCCHF5415.13 .B67 1984

Subjects

Genres

  • Case studies

Series Statement

  • The Irwin series in marketing

Other Editions

  • Marketing management casebookR.D. Irwin1984-01-01

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