Marketing management casebook
4th ed.
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Contributions
- Davis, Robert Tyrrell. - Contributor
- Boyd, Harper W. - Contributor
- Webster, Frederick E. - Contributor
Publication
1984 - R.D. Irwin, Homewood, Ill, Illinois
Language
English
Word Count
152,250 words, Guess
Page Count
609 pages
Identifiers
- Internet Archivemarketingmanagem0000unse_q4i4
- ISBN-100256030170
- ISBN-139780256030174
- Goodreads4000830
- Library of Congress Control Number84080442
and 1 more
- Open LibraryOL2876146M
Classifications
- DDC658.8
- LCCHF5415.13 .B67 1984
Genres
- Case studies
Series Statement
- The Irwin series in marketing
Other Editions
- Marketing management casebook
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