The Service-Dominant Logic of Marketing
Dialog, Debate, And Directions
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Contributions
- Robert F. Lusch (Editor) - Contributor
- Stephen L. Vargo (Editor) - Contributor
Publication
2006-02-28 - M.E. Sharpe
Language
English
Word Count
112,250 words, Guess
Page Count
449 pages
Physical Format
Paperback
Identifiers
- ISBN-10076561491X
- ISBN-139780765614919
- Goodreads2907033
- Better World Books9780765614919
- Open LibraryOL9770434M
Classifications
- LCCHF5415.S377 2006
Subjects
Other Editions
- The Service-Dominant Logic of Marketing: Dialog, Debate, And Directions
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