Consumer behavior
marketing strategy perspectives
Our rough guess is there are 174,500 words in this book.
At a pace averaging 250 words per minute, this book will take 11 hours and 38 minutes to read. With a half hour per day, this will take 23 days to read.
How long will it take you?
This book will take an estimated to read at a reading speed averaging words per minute. With 30 minutes per day, this will take to read.
Enter your reading speedYou can take one of our WPM reading speed tests to find your reading speed.
Create a free account to track your reading progress, build your reading list, and set reading goals.
We earn a commission on purchases
Author
Contributions
- Olson, Jerry C. 1944- - Contributor
Publication
1987 - Irwin, Homewood, Ill, Illinois
Language
English
Word Count
174,500 words, Guess
Page Count
698 pages
Identifiers
- Open LibraryOL2748439M
- ISBN-100256031770
- OCLC Control Number15051877
- OCLC Control Numberconsumerbehavior0000pete_o5p7
- Library of Congress Control Number86081801
and 1 more
- Goodreads1879328
Classifications
- DDC658.8/342
- LCCHF5415.3 .P468 1987
Subjects
Series Statement
- The Irwin series in marketing
Other Editions
- Consumer behavior: marketing strategy perspectives
Similar Books
Marketing Channels: A Relationship Management Approach (The Irwin Series in Marketing)
David Strutton, Lou E. Pelton, James R. Lumpkin
Strategic brand management: building, measuring, and managing brand equity
Kevin Lane Keller.
Review of Marketing Research
Naresh K. Malhotra
Key account management: tools and techniques for achieving profitable key supplier status
Peter Cheverton.
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Marcel Danesi
Consumer behavior
Leon G. Schiffman, Leslie Lazar Kanuk.
What's in a Name?: Advertising and the Concept of Brands
Jan Slater, John Philip Jones, Jones, David M., Jan S. Slater
Data and Text Mining: A Business Applications Approach
Thomas W. Miller
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!