Marketing management
a strategic, decision-making approach
5th ed.
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Author
Publication
2005 - McGraw-Hill, Irwin, Boston, Massachusetts
Language
English
Word Count
130,000 words, Guess
Page Count
520 pages
Identifiers
- Internet Archivemarketingmanagem00mull
- ISBN-139780072863703
- ISBN-100072863706
- ISBN-100071111697
- ISBN-139780071111690
and 3 more
- Library of Congress Control Number2003066459
- OCLC Control Number453997106
- Open LibraryOL24933539M
Classifications
- DDC658.8
- LCCHF5415.13 .M352324 2005
Series Statement
- McGraw-Hill/Irwin series in marketing
Other Editions
- Marketing management
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