Creating Passion Brands
Getting to the Heart of Branding
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Word Count
88,000 words, Guess
Page Count
352 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL7967551M
- ISBN-139780749443702
- ISBN-100749443707
- OCLC Control Number62033933
- OCLC Control Number58985882
and 4 more
- OCLC Control Numbercreatingpassionb00edwa
- Library of Congress Control Number2005009398
- LibraryThing6671215
- Goodreads3256681
Classifications
- LCCHD69.B7
Description
"Creating Passionbrands is based on extensive original research and interviews with the visionaries and leaders behind 40 belief-led brands including Google, Innocent, Camper, Emirates and The Co-operative Bank. The authors isolate the five big factors that make these brands different."--Jacket.
First Sentence
Consumer understanding is so much part of marketing today that it is hard to imagine a time when it wasn't.
Subjects
Topics
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